And so we are really thinking hard about how you keep that up in a world where in the outside world, everyone is at each other's throats. It's not just a tradition of conversations across divides but a tradition of friendships across divides. I always tell our students, we have a tradition. Our job is to train people to lead, to change the world, and to make a difference. HEATHER GERKEN: Our job isn't just to train people to go into a courtroom or file a brief. He has also written for Time, Sports Illustrated and SLAM Magazine.Įxperience more! Subscribe to our higher education communication tips of the week newsletter –Īctionable tactics sent to your inbox every Wednesday.- In this episode of "Influencers," Yale Law School Dean Heather Gerken. He has also appeared on ABC’s Good Morning America as well as a number of other national television shows including “The Today Show” and “The Tony Danza Show”. During his tenure at the magazine, he wrote a number of cover stories including ones on Bill Gates, Larry Ellison, John Chambers, Cisco Systems, among many others.īefore becoming managing editor of Fortune, Serwer was a regular contributor on CNN’s “American Morning”, and was a co-host of CNN’s “In The Money”. Between 1995 through 1998, Serwer held the position of senior writer for the magazine. Shortly after graduating from Bowdoin College in 1981, Serwer joined the magazine as a reporter in 1984 and was later promoted to associate editor. He has been managing editor at Fortune since November, 2006. Serwer is based out of Time Warner’s New York City office. Get the FIR app for your mobile device – iPhone | Android | WindowsĪndy Serwer, the managing editor of Fortune, was named one of the 100 most influential business journalists of 2007 by.Subscribe to “FIR on Higher Education with Kevin Anselmo RSS feed.To media relations professionals, he advises: “Do your homework.” There is a rythmn to having a conversation or interview.” People’s attention spans are shorter and shorter and so you have to keep things succinct. Have a real voice and have something that is differentiated. His advice to commentators: “Have a focused idea.
He also offered best practice tips and tactics on how higher education PR professionals and professors can work with a publication like Fortune. Prior to his talk to students, he discussed the future of business journalism on the FIR on Higher Education podcast. While many are talking about the demise of traditional media, Fortune Managing Editor Andy Serwer believes that we are currently in the golden age of journalism.Īndy spoke at UNC’s School of Journalism earlier this month.
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